The future of mobile communications and transportation are bright. Since we launched our It Can Wait distracted driving prevention program a decade ago, we’ve seen these two worlds evolve at lightning speed. And in many cases, even merge.
New research shows that 7-in-10 drivers say1 their smartphone has become essential for getting around. But using your phone behind the wheel can be deadly. Smartphone distracted driving has become so normal it’s treated as the status quo – when in fact it’s an epidemic. Our latest research1 revealed a sharp rise in the consumption of immersive content behind the wheel. Video watching and video chatting while driving doubled compared to 20152.
1 Research commissioned by AT&T and Braun Research. A 10-minute online survey was fielded among a nationally representative sample of 2081 Americans from March 8, 2019 through March 14, 2019 to understand their own driving behaviors and perceptions towards distracted driving. Respondents must be between the ages of 16 & 65, use a smartphone at least one a day, and driver at least “almost every day”. The margin of error is +/-2 percent at a 95 percent confidence level.
2 Research commissioned by AT&T and Braun Research. A 15-minute cellphone survey among a nationally representative sample of 2067 American drivers. Additional information can be found here.