The AT&T 2017 IT CAN WAIT tour rolls through Pennsylvania

The AT&T IT CAN WAIT tour is rolled across Pennsylvania in May to remind drivers of all ages to keep their eyes on the road, not on their phones. The 5 events Keystone State were among 300 taking place nationwide this year. Events were held in West Norriton; Philadelphia; Harrisburg; and Pittsburgh. The event at Norristown area high school was arranged in collaboration with Einstein Medical Center Montgomery.

In Philadelphia, AT&T is teamed up with Mayor Jim Kenney and Philadelphia’s Office of Complete Streets for the event.

The tour spent 3 days at the PA Fire Expo in Harrisburg, one of the largest shows for first responders in the United States.

And, a program in the Main Capitol Rotunda in Harrisburg was organized by state Sen. John Rafferty to coincide with a press conference where he unveiled new legislation intended to stop distracted driving. Check Sen. Rafferty’s video, here.

The last stop in Pennsylvania was at the City-County Building in downtown Pittsburgh. The stop was organized by office of Allegheny County Executive Rich Fitzgerald.

J. Michael Schweder, president, AT&T Mid-Atlantic, said there’s much work to be done to help drive home the message that drivers need to keep their eyes on the road, not on their phones.

“While 95% of drivers disapprove of distracted driving, 71% engage in smart phone activities while behind the wheel. We launched this campaign because drivers of all ages need to hear the message — IT CAN WAIT. We’re excited to team up with so many organizations and leaders in Pennsylvania to reinforce this message,” Schweder said.

IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
  • Inspired more than 14 million pledges to not drive distracted.
  • Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between IT CAN WAIT campaign activities and a reduction in crashes.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

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