Horses, Cows & Virtual Reality: AT&T It Can Wait VR experience to stop at New Jersey State Fair® / Sussex County Farm & Horse Show

AT&T’s 2018 It Can Wait tour has been traveling across the country – and throughout the Garden State – using virtual reality (VR) technology to illustrate what can happen when people use their smartphone while driving.1

The New Jersey State Fair® / Sussex County Farm & Horse Show is the next stop on the tour, allowing fair-goers to come face-to-face with the very real dangers of distracted driving. The experience also features a memorial wall, a wall of keys representing lives lost, and a wall made to look like crushed car parts.

The experience will be set up August 3-5, 2018, from 10 a.m. until 10 p.m. each day.

On August 3 from 2:30 p.m. until 3:15 p.m. Sussex County Sheriff Michael Strada will visit the experience to share his perspectives as a first responder who sees what can happen when drivers take their eyes off the road to look at their phones.

“You’re 6 times more likely to get involved in a motor vehicle accident while using your cell phone than driving while intoxicated,” Sheriff Strada said. “Keep our roads and community safe, put the phone down, it can wait.”

“Hundreds of people die, and thousands of crashes occur every year from smartphone use while driving, which is why this campaign is so important in New Jersey and across the nation,” said J. Michael Schweder, president, AT&T Mid Atlantic. “The only crushed car parts we want to see are those in this year’s demolition derby at the New Jersey State Fair®. We look forward to teaming up with Sheriff Strada to drive home this very important message – It Can Wait.”

This is the latest stop on a 200-city nationwide tour. Earlier this year, the tour stopped in Newark, Rutherford and Jersey City.

As part of the campaign, AT&T in April launched new ads to reach more people with this important message: No distraction is worth a future.

Sadly, texting while driving claimed the lives of 2 teenage boys featured in our spots that shine a light on the faces of distracted driving.

If Caleb Sorohan and Forrest Cepeda were alive today, they might be pursuing their dream jobs or teaching their kids to play sports. Maybe they’d still be figuring life out. But we’ll never know – smartphone distracted driving cut their lives short.

Award-winning filmmaker Errol Morris captured Caleb’s and Forrest’s heartbreaking stories through in-depth interviews with their families. In these short film productions, you’ll hear their siblings tell how special their lives were. You’ll see their mothers’ pain as they remember their loss. And through the collaboration of forensic artists and a visual effects team, you’ll even get a glimpse at what they would’ve looked like today.

It’s hard to watch, but it’s real. We hope it brings even more attention to this problem so other families don’t have to experience this tragedy.

You can see the new 30-second spots and full-length films here: Caleb: 30-second and full-length; Forrest: 30-second and full-length.

Since its launch in 2010, the It Can Wait campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.1
  • Inspired more than 25 million pledges to not drive distracted.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
  • Raised awareness of the free AT&T DriveMode app that has reached more than 20 million downloads.

To learn more, go to

1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).

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Liberty Science Center in Jersey City is Next Stop on AT&T’s 2018 It Can Wait Tour

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