Camden County College, Hopeworks ‘N Camden and AT&T are teaming up to illustrate what can happen when people use their smartphone while driving.1 It’s another stop on AT&T’s 200-city tour across the country using virtual reality (VR) technology to enable students, staff and visitors, to come face-to-face with the very real dangers of distracted driving. The experience also features a memorial wall, a wall of keys representing lives lost, and a wall made to look like crushed car parts. It’s the fifth stop in New Jersey this year.
The experience will be set up on Thursday, August 9, 2018 from 10 a.m. – 2 p.m. in the college’s cafeteria/community room, 200 North Broadway in Camden.
“Camden County College is pleased to partner with Hopeworks ‘N Camden and AT&T in bringing increased awareness to this growing epidemic with the goal of saving lives,” said Margo Venable, Executive Dean, Division of School, Community & Workforce Training Programs, Camden County College.
"Our youth are impacted by this issue every day. We are so excited to bring this important program to our community!" - Don Rhoton, executive director, Hopeworks ‘N Camden.
The tour stopped in Newark, Rutherford, Jersey City, and Augusta, NJ this year.
As part of the campaign, AT&T in April launched new ads to reach more people with this important message: No distraction is worth a future.
Sadly, texting while driving claimed the lives of 2 teenage boys featured in our spots that shine a light on the faces of distracted driving.
If Caleb Sorohan and Forrest Cepeda were alive today, they might be pursuing their dream jobs or teaching their kids to play sports. Maybe they’d still be figuring life out. But we’ll never know – smartphone distracted driving cut their lives short.
Award-winning filmmaker Errol Morris captured Caleb’s and Forrest’s heartbreaking stories through in-depth interviews with their families. In these short film productions, you’ll hear their siblings tell how special their lives were. You’ll see their mothers’ pain as they remember their loss. And through the collaboration of forensic artists and a visual effects team, you’ll even get a glimpse at what they would’ve looked like today.
It’s hard to watch, but it’s real. We hope it brings even more attention to this problem so other families don’t have to experience this tragedy.
Since its launch in 2010, the It Can Wait campaign has:
To learn more, go to ItCanWait.com.
1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).