AT&T’s 2018 It Can Wait tour has been traveling across the country using virtual reality (VR) technology to illustrate what can happen when people use their smartphone while driving.1
The next stop in Pennsylvania will be on August 1, 2018 at AT&T’s store in Whitehall, PA. Visitors will be able to come face-to-face with the very real dangers of distracted driving. The experience also features a memorial wall, a wall of keys representing lives lost, and a wall made to look like crushed car parts.
The experience will be set up August 1, 2018, from 9 a.m. until 5 p.m. at the store, which is located at 1906 Macarthur Road in Whitehall.
“Hundreds of people die, and thousands of crashes occur every year from smartphone use while driving, which is why this campaign is so important in Pennsylvania and across the nation,” said J. Michael Schweder, president, AT&T Mid Atlantic. “We want drivers of all ages in the Lehigh Valley to keep their eyes on the road, not on their phones, and this stop on our tour is a way to drive home that life-saving message.”
This is the latest stop on a 200-city nationwide tour. Earlier this year, the tour stopped at the Pennsylvania Fire Expo in Harrisburg and at the Big Butler Fair in Butler County.
As part of the campaign, AT&T in April launched new ads to reach more people with this important message: No distraction is worth a future.
Sadly, texting while driving claimed the lives of 2 teenage boys featured in our spots that shine a light on the faces of distracted driving.
If Caleb Sorohan and Forrest Cepeda were alive today, they might be pursuing their dream jobs or teaching their kids to play sports. Maybe they’d still be figuring life out. But we’ll never know — smartphone distracted driving cut their lives short.
Award-winning filmmaker Errol Morris captured Caleb’s and Forrest’s heartbreaking stories through in-depth interviews with their families. In these short film productions, you’ll hear their siblings tell how special their lives were. You’ll see their mothers’ pain as they remember their loss. And through the collaboration of forensic artists and a visual effects team, you’ll even get a glimpse at what they would’ve looked like today.
It’s hard to watch, but it’s real. We hope it brings even more attention to this problem so other families don’t have to experience this tragedy.
Since its launch in 2010, the It Can Wait campaign has:
To learn more, go to ItCanWait.com.
1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).