AT&T’s IT CAN WAIT tour will stop in Fredericksburg to remind Virginians to keep their eyes on the road, not on their phones. The stop is among 300 taking place nationwide this year.

The virtual reality experience will be set up on July 1, 2017, from noon until 4 p.m. at the AT&T store located at 1601 Carl D. Silver Parkway in Fredericksburg. Visitors will be able to safely experience what happens if they look at or use smartphones while driving.

People can also use their own smartphone to view the 360° experience at home using Google cardboard or Oculus VR Goggles.

IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

• Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
• Inspired more than 16 million pledges to not drive distracted.
• Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between IT CAN WAIT campaign activities and a reduction in crashes.
• Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

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