Events in New Brunswick, Princeton, Trenton & Paramus Will Demonstrate the Dangers of Smartphone Distracted Driving
TRENTON, NJ (April 27, 2017) — Research shows that 7 in 10 people engage in smartphone activities while driving.** People are doing much more than texting from behind the wheel, which is why AT&T’s IT CAN WAIT tour is making stops across New Jersey to remind drivers of all ages to keep their eyes on the road, not on their phones.
The four upcoming events in the Garden State are among 300 taking place nationwide this year. AT&Ts’ unique virtual reality experience will be set up at the following locations:
J. Michael Schweder, president, AT&T Mid-Atlantic, said there’s much work to be done to help drive home the message that drivers need to keep their eyes on the road, not on their phones.
“Despite knowing the dangers, far too many people look at their phones while they’re driving. This is a deadly serious issue, and we’re doing what we can to help raise awareness about the consequence of looking at your device while behind the wheel. Drivers of all ages need to hear the message – It Can Wait. These events are a way to achieve that goal,” Schweder said.
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
To learn more, visit ItCanWait.com.
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