AT&T’s IT CAN WAIT tour stopped at Park View High School in Loudoun County to remind students to keep their eyes on the road, not on their phones. The stop was among 300 taking place nationwide this year.
During the event, Congresswoman Barbara Comstock met with students and encouraged them to put their phones away while they're driving.
AT&Ts’ unique virtual reality app allowed students to safely experience what happens if they look at or use smartphones while driving.
Vince Apruzzese, AT&T's regional Vice President for External Affairs in Virginia, said there’s much work to be done to help drive home the message that distracted driving is never ok.
“While 95 percent of drivers disapprove of distracted driving, 71 percent engage in smart phone activities while behind the wheel. We launched this campaign because we want drivers of all ages need to hear the message – It Can Wait. We’re excited to join Congresswoman Comstock to reinforce this message with the students at Park View, ” Apruzzese said.
Apruzzese said the virtual reality experience will be set up at Celebrate Fairfax! later this week and in the Roanoke Area next week.
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
• Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
• Inspired more than 16 million pledges to not drive distracted.
• Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between IT CAN WAIT campaign activities and a reduction in crashes.
• Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
To learn more, visit ItCanWait.com.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.
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