AT&T’s IT CAN WAIT tour stopped made several stops in Virginia in June.
AT&T kicked off the series at Park View High School in Loudoun County to remind students to keep their eyes on the road, not on their phones. During the event, Congresswoman Barbara Comstock met with students and encouraged them to put their phones away while they're driving.
The unique virtual reality experience then was set up at Celebrate Fairfax!, followed by a day in Roanoke at an AT&T retail location there. The company rounded out the Virginia stops on June 30 with a stop in Fredericksburg.
Vince Apruzzese, AT&T's regional Vice President for External Affairs in Virginia, said there’s much work to be done to help drive home the message that distracted driving is never OK.
“While 95% of drivers disapprove of distracted driving, 71% engage in smart phone activities while behind the wheel. We launched this campaign because drivers of all ages need to hear the message — IT CAN WAIT,” Apruzzese said.
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
Inspired more than 16 million pledges to not drive distracted.
Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
To learn more, visit ItCanWait.com.
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