Virtual Reality Experience Illustrates the Dangers of Smartphone Distracted Driving
As part of a nationwide tour to remind drivers to keep their eyes on the road, not on their phones, AT&T’s 2017 IT CAN WAIT tour will stop in Washington, DC on Friday, June 2, 2017 as part of Farragut Fridays, a day-long festival in Farragut Square Park. The stop is among 300 taking place nationwide this year. Others are planned in the DC metro area over the next two weeks.
The company’s unique virtual reality experience will be set up in the park from 11 a.m. until 3 p.m., allowing individuals to safely experience what can happen when they take their eyes off the road to look at their phones.
Denis Dunn, president, AT&T District of Columbia, said events like this help drive home the dangers of using a smartphone while driving.
“The stats are remarkable: 7-in-10 people engage in smartphone activities while driving. Nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And 1-in-10 video chat – while trying to navigate a vehicle,” said Dunn. “We want to remind everyone who drives in the District that you’re never alone on the road, even when you’re alone in your car. Distracted driving is never OK. Events like Farragut Fridays help us deliver this message to those who live in, work in and visit the District of Columbia.”
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
Inspired around 17 million pledges to not drive distracted.
Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
To learn more and take the pledge, visit ItCanWait.com.
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