Events in West Norriton, Philadelphia, Harrisburg & Pittsburgh Will Demonstrate the Dangers of Smartphone Distracted Driving

AT&T’s IT CAN WAIT tour is making stops across Pennsylvania to remind drivers of all ages to keep their eyes on the road, not on their phones. The five upcoming events in the Keystone State are among 300 taking place nationwide this year.

AT&Ts’ unique virtual reality experience will be set up at the following locations:

• May 17: Norristown Area High School, 1900 Eagle Drive, West Norriton
• May 18: Thomas Paine Plaza, 1401 JFK Boulevard, Philadelphia, 11 a.m.-2 p.m.
• May 19-21: PA Fire Expo, PA Farm Show Complex and Expo Center, Harrisburg, 10 a.m. – 5 p.m.
• May 23: Main Capitol Rotunda, Harrisburg, 10:30 a.m. – 3 p.m.
• May 25: Pittsburgh area

The event at Norristown Area High School is being arranged in collaboration with Einstein Medical Center. In Philadelphia, AT&T is teaming up withPhiladelphia’s Office of Complete Streets and Vision Zero for the event. And, the program in the Main Capitol Rotunda in Harrisburg is being organized by State Senator John Rafferty.

J. Michael Schweder, president, AT&T Mid-Atlantic, said there’s much work to be done to help drive home the message that drivers need to keep their eyes on the road, not on their phones.

“While 95 percent of drivers disapprove of distracted driving, 71 percent engage in smart phone activities while behind the wheel. We launched this campaign because we want drivers of all ages need to hear the message – It Can Wait. We’re excited to team up with so many organizations and leaders in Pennsylvania to reinforce this message,” Schweder said.

People can also use their own smartphone to view the 360° experience at home using Google cardboard or Oculus VR Goggles.
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

• Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
• Inspired more than 14 million pledges to not drive distracted.
• Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between IT CAN WAIT campaign activities and a reduction in crashes.
• Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

To learn more, visit

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available

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