As part of a nationwide tour to remind drivers to keep their eyes on the road, not on their phones, AT&T’s 2017 IT CAN WAIT tour made 3 stops in Washington, D.C., in June. On June 1, the virtual reality experience was set up at the 2017 Best of Washington event.
On Friday, June 2, 2017, the AT&T team participated in Farragut Fridays, a day-long festival in Farragut Square Park that brought together area workers, local residents and visitors to enjoy fun and innovative activities throughout the entire day.
And, on June 7, AT&T helped students at Ballou High School mark the end of the school year by setting up the unique virtual reality experience that allowed students and staff to safely experience what can happen when they take their eyes off the road to look at their phones.
Councilmember Trayon White, Sr. participated in the event at Ballou High School. Students from all grade levels and the Driver’s Ed program “drove” the simulator during the event.
Denis Dunn, president, AT&T District of Columbia, said events like this help drive home the dangers of using a smartphone while driving.
“The stats are disturbing: 7-in-10 people engage in smartphone activities while driving. Nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And 1-in-10 video chat — while trying to navigate a vehicle,” said Dunn. “We want to remind everyone who drives in the District that you’re never alone on the road, even when you’re alone in your car. Distracted driving is never OK.”
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones — distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
Inspired around 17 million pledges to not drive distracted.
Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
To learn more and take the pledge, visit ItCanWait.com.
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