AT&T Virtual Reality Experience Tour to Stop in Charleston

Striking 3D Experience Will Show West Virginians Dangers of Smartphone Distracted Driving

AT&T will wrap up its 2018 AT&T* It Can Wait tour with two stops in Charleston, illustrating the dangers of smartphone distracted driving.

On December 8, the tour will stop at the AT&T retail store at 2801 Mountaineer Blvd., in South Charleston from 10 a.m. until 2 p.m. On December 10, the tour will stop at Riverside High School at 1 Warrior Way, Bell, WV in the Auxiliary Gym.

Research shows that nearly 9-in-10 people admit to using their smartphone while driving.1 People are doing much more than texting while behind the wheel.

To illustrate this for drivers of all ages, we will set up its virtual reality experience at an AT&T store and Riverside High School, enabling customers, students and school staff to come face-to-face with the very real dangers of distracted driving through a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts.

“Hundreds of people die, and thousands of crashes occur every year from smartphone use while driving, which is why this campaign is so important in West Virginia and across the nation,” said Andy Feeney, AT&T External Affairs. “We started the 2018 tour in Charleston, and we’re wrapping up the year here to help drive home this life-saving message.”

The events are part of the 200-city tour across the U.S.

“Distracted driving is dangerous driving” said Corporal Rich Lane, Riverside High School's Resource Officer. “AT&T's virtual reality simulator helps educate students to the very real consequences of texting while driving. We're grateful to AT&T for sharing this important teaching resource with our Riverside High School community.”

It Can Wait is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. We’ve now expanded it to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed. 1
  • Inspired more than 33 million pledges to not drive distracted.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

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1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).

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