AT&T Virtual Reality Experience Tour to Stop at University of Maryland on April 28

Striking 3D Experience Will Show University Students and Staff the Dangers of Smartphone Distracted Driving

The University of Maryland is the next stop on the 2018 AT&T* It Can Wait tour to show the dangers of smartphone distracted driving.

Research shows that nearly 9-in-10 people admit to using their smartphone while driving.1 People are doing much more than texting while behind the wheel.

To illustrate this for drivers of all ages, we will set up a unique virtual reality experience at 2018 Maryland Day, enabling attendees to come face-to-face with the very real dangers of distracted driving through a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts.

The experience will be operational from 10 a.m. until 4 p.m. in front of the Eppley Recreation Center.

“Hundreds of people die, and thousands of crashes occur every year from smartphone use while driving, which is why this campaign is so important in Maryland and across the nation,” said Denis Dunn, president, AT&T Maryland. “Our participation in Maryland Day will help raise awareness and save lives.”

As part of the campaign, AT&T on April 26 launched new ads to reach more people with this important message: No distraction is worth a future.

Sadly, texting while driving is responsible for the lives of 2 teenage boys featured in our new spots that shine a light on the faces of distracted driving.

If Caleb Sorohan and Forrest Cepeda were alive today, they might be pursuing their dream jobs or teaching their kids to play sports. Maybe they’d still be figuring life out. But we’ll never know – smartphone distracted driving cut their lives short.

Award-winning filmmaker Errol Morris captured Caleb’s and Forrest’s heartbreaking stories through in-depth interviews with their families. In these short film productions, you’ll hear their siblings tell how special their lives were. You’ll see their mothers’ pain as they remember their loss. And through the collaboration of forensic artists and a visual effects team, you’ll even get a glimpse at what they would’ve looked like today.

It’s hard to watch, but it’s real. We hope it brings even more attention to this problem so other families don’t have to experience this tragedy.

You can see the new 30-second spots and full-length films (Caleb: 30-second and full-length; Forrest: 30-second and full-length) starting today. Over the next few weeks, you’ll see this message in different places – like at the movies, on social channels and through online video.

Since its launch in 2010, the campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.1
  • Inspired nearly 25 million pledges to not drive distracted.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
  • The free AT&T DriveMode app has reached more than 20 million downloads

To learn more, go to ItCanWait.com.

1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).

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