AT&T Virtual Reality Experience Tour to Stop at Universities in Newark & Rutherford

Striking 3D Experience Will Show University Students and Staff the Dangers of Smartphone Distracted Driving

New Jersey Institute of Technology (NJIT) and Felician University will join the AT&T* It Can Wait campaign to show the dangers of smartphone distracted driving.

Research shows that nearly 9-in-10 people admit to using their smartphone while driving.1 People are doing much more than texting while behind the wheel.

To illustrate this for drivers of all ages, we will set a virtual reality experience at both universities, enabling students and staff to come face-to-face with the very real dangers of distracted driving through a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts.

“Hundreds of people die, and thousands of crashes occur every year from smartphone use while driving, which is why this campaign is so important in New Jersey and across the nation,” said Charlene Brown, regional Vice President for AT&T in New Jersey. “We’re honored to team up NJIT and Felician University to raise awareness and save lives.”

As part of the 200-city tour across the U.S., the unique VR experience will stop at NJIT in Newark on April 12. The experience will be set up in the Campus Center Atrium from 10 a.m.-2:30 p.m. It’s the first of two stops in New Jersey this week.

Marybeth Boger, Ph.D., NJIT's Dean of Students and Campus Life said:

"This event will provide a safe space for our students and staff to experience real-life situations that will highlight the danger of using smartphones while driving. The awareness that we are able to generate on this issue will potentially lead to safer driving practices. The NJIT community is excited to join the "AT&T It Can Wait" campaign."

On April 13, the tour will stop at Felician University’s Rutherford Campus. It will be set up from in the Education Commons Building, One Felician Way, in Rutherford from 9:30 a.m. until 1:30 p.m. Officials from the Rutherford Police Department are expected to be on hand for the event.

“Felician University is proud to offer this incredibly important and relevant event to our students and the surrounding communities of northern New Jersey. We are delighted to serve as host for AT&T’s “It Can Wait” campaign,” said John A. Farkas, Ph.D. Vice President of University Advancement at Felician University.

It Can Wait is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. We’ve now expanded it to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.1
  • Inspired more than 23 million pledges to not drive distracted.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

To learn more, go to

1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).

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