Striking 3D Experience Will Show the Dangers of Smartphone Distracted Driving
Research shows that nearly 9-in-10 people admit to using their smartphone while driving.1 People are doing much more than texting while behind the wheel.
To illustrate this for drivers of all ages, we will set up a unique virtual reality experience at Fire Expo 2018, May 18-20, 2018, enabling attendees to come face-to-face with the very real dangers of distracted driving through a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts.
The experience will be set up in the Main Hall spaces 522-523. It will operational from 10 a.m. until 5 p.m. on Friday and Saturday, and 10 a.m. – 4 p.m. on Sunday.
“Hundreds of people die, and thousands of crashes occur every year from smartphone use while driving, which is why this campaign is so important in Pennsylvania and across the nation,” said J. Michael Schweder, president, AT&T Mid Atlantic. “This stop is a way to team up with Pennsylvania’s first responders to help raise awareness and save lives.”
As part of the campaign, AT&T on April 26 launched new ads to reach more people with this important message: No distraction is worth a future.
Sadly, texting while driving is responsible for the lives of 2 teenage boys featured in our new spots that shine a light on the faces of distracted driving.
If Caleb Sorohan and Forrest Cepeda were alive today, they might be pursuing their dream jobs or teaching their kids to play sports. Maybe they’d still be figuring life out. But we’ll never know – smartphone distracted driving cut their lives short.
Award-winning filmmaker Errol Morris captured Caleb’s and Forrest’s heartbreaking stories through in-depth interviews with their families. In these short film productions, you’ll hear their siblings tell how special their lives were. You’ll see their mothers’ pain as they remember their loss. And through the collaboration of forensic artists and a visual effects team, you’ll even get a glimpse at what they would’ve looked like today.
It’s hard to watch, but it’s real. We hope it brings even more attention to this problem so other families don’t have to experience this tragedy.
You can see the new 30-second spots and full-length films (Caleb: 30-second and full-length; Forrest: 30-second and full-length) starting today. Over the next few weeks, you’ll see this message in different places – like at the movies, on social channels and through online video.
Since its launch in 2010, the campaign has:
To learn more, go to ItCanWait.com.
1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).