AT&T Takes “IT CAN WAIT” Message to Langley High School

Virtual Reality Experience Shows Students and Staff the Dangers of Smartphone Distracted Driving

Try the 360-degree experience for yourself.

On October 22, 2018, AT&T* and Langley High School teamed up to remind students and staff about the dangers of smartphone distracted driving as part of AT&T’s IT CAN WAIT campaign. It was the latest event in Virginia – and the 8th year that AT&T joined other companies and organizations from Northern Virginia to remind Langley students that “It Can Wait”!

Research shows that 7-in-10 people engage in smartphone activities while driving.** People are doing much more than texting from behind the wheel.

To drive home the message, AT&T set up its new virtual reality experience in the cafeteria, allowing students and staff to experience firsthand how dangerous it is to take their eyes off the road and glance at a phone. Other participating companies and organizations included State Farm Insurance, INOVA-Fairfax Hospital and The Art of Driving.

IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
  • Inspired more than 32 million pledges to not drive distracted.
  • Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

To learn more, visit ItCanWait.com.

Share this with your friends and family:

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.

Newer Post

AT&T Brings Faster Network to Culpeper Customers

Older post

AT&T Networks Prepare for Hurricane Florence

©  2021 AT&T Intellectual Property. All rights reserved.