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On October 22, 2018, AT&T* and Langley High School teamed up to remind students and staff about the dangers of smartphone distracted driving as part of AT&T’s IT CAN WAIT campaign. It was the latest event in Virginia – and the 8th year that AT&T joined other companies and organizations from Northern Virginia to remind Langley students that “It Can Wait”!
Research shows that 7-in-10 people engage in smartphone activities while driving.** People are doing much more than texting from behind the wheel.
To drive home the message, AT&T set up its new virtual reality experience in the cafeteria, allowing students and staff to experience firsthand how dangerous it is to take their eyes off the road and glance at a phone. Other participating companies and organizations included State Farm Insurance, INOVA-Fairfax Hospital and The Art of Driving.
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
To learn more, visit ItCanWait.com.
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* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.