AT&T continues to drive home the IT CAN WAIT message in New Jersey

At AT&T, we continued our ongoing efforts to remind drivers that distracted driving is never OK, and IT CAN WAIT! The 2017 IT CAN WAIT tour made stops across New Jersey to remind drivers of all ages to keep their eyes on the road, not on their phones.

During the spring, we set up our unique virtual reality experience at a retail location in New Brunsiwck; Communiversity Artsfest in Princeton; the New Jersey State House in Trenton; and at our retail store in the Garden State Plaza in Paramus.

AT&T also sponsored Students Tackling Ordinary Problems (STOP) annual Family & Friends show at Somerville High School.

Through shows performed and written by high school students, STOP raises awareness among teenagers, middle school students, parents and educators about the dangers of current social issues, including bullying, body image and eating disorders, depression and suicide.

This year, STOP's full show included a distracted driving scene, and attendees, including EMTs from Somerset and Essex counties, talked to youth about the dangers of distracted driving and experienced the AT&T IT CAN WAIT virtual reality simulator.

J. Michael Schweder, president, AT&T Mid-Atlantic, said there’s much work to be done to help drive home the message that drivers need to keep their eyes on the road, not on their phones.

“Despite knowing the dangers, far too many people look at their phones while they’re driving. This is a deadly serious issue, and we’re doing what we can to help raise awareness about the consequence of looking at your device while behind the wheel. Drivers of all ages need to hear the message — IT CAN WAIT. These events are a way to achieve that goal,” Schweder said.

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