AT&T Brings Virtual Reality Simulator to Virginia’s 5th Annual Distracted Driving Summit

360° Experience Teaches Attendees the Dangers of Smartphone Distracted Driving

DRIVE SMART Virginia joins the AT&T* IT CAN WAIT campaign to talk about the dangers of smartphone distracted driving.

Research shows that 7-in-10 people engage in smartphone activities while driving1. People are doing much more than texting from behind the wheel.

To drive home the message, AT&T is bringing a virtual reality simulator to the 5th Annual Distracted Driving Summit on Thursday, Sept. 28 and Friday, Sept. 29 at the Norfolk Waterside Marriott. The Summit brings together industry leaders, scientists, educators, and law enforcement to share ideas, gather information, learn about best practices and forge solutions for distracted driving. The attendees can experience firsthand how dangerous it is to take their eyes off the road and glance at a phone. Check out the agenda here.

“We appreciate that AT&T has made a long-term commitment to reducing distracted driving,” said Janet Brooking, executive director of DRIVE SMART Virginia. “And we’re proud to support an initiative that can improve our communities, reduce car crashes, injuries and deaths.”

IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.
  • Inspired more than 20 million pledges to not drive distracted.
  • Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

“You’re never alone on the road, even when you’re alone in your car,” said Vince Apruzzese, regional vice president for AT&T External Affairs in Virginia. “So, set your phone aside, where you can’t see it. Selfies, posts, snaps – they all can wait.”

If you want to use your own smartphone to view the 360° experience at home, you can do so here. To learn more, visit ItCanWait.com.

1Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.

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