AT&T Announces New Initiative to Combat Cyberbullying and Unveils AT&T-produced Film, ‘There’s A Soul Behind That Screen’

Cyberbullying

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AT&T launched a new education effort to help students, parents and educators tackle the cyberbullying crisis. The effort shares valuable tools and resources and encourages parents to stay involved in their children’s online lives.

The initiative debuted in New York City and featured a groundbreaking AT&T-produced film, “There’s a Soul Behind That Screen.”

“The impact of cyberbullying on our youth has become pervasive and alarming. We simply can't allow this crisis to destroy more lives and families. AT&T is hoping to give parents, educators and students the tools to combat this epidemic,” said Marissa Shorenstein, SVP, AT&T-East Region.

The film compiles award-winning short films made by high school students who participated in the 2016 All American High School Film Festival Cyberbullying Invitational based on their own cyberbullying experiences. Common Sense Media and the Tyler Clementi Foundation worked with AT&T to provide parents and educators with the tools necessary to address this issue.

"Every parent wants desperately to protect their child from being bullied. Unfortunately, our 24/7 digitally connected world is making it easier for young people to bully each other, making it more critical than ever before that we address it," said Common Sense President and Chief Operating Officer Amy Guggenheim Shenkan. "Here at Common Sense, we are dedicated to empowering families with the tools they need to both prevent and tackle cyberbullying. Our childhood development expertise and groundbreaking research informs this work and we are thrilled to partner with AT&T on such an important initiative."

Parents, educators, community leaders and students can download materials – including the film - at soulbehindthatscreen.org.

AT&T is also empowering teens to rise above online negativity and abuse through its social-first campaign, Later Haters. Influencers that teens love and trust will drive the movement on their social platforms – Snapchat, Instagram and YouTube. AT&T hopes to encourage young people to use their mobile devices as a force for good.

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